Category: Retina CGI
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Are visuals produced for Planning submissions a form of marketing, but with better manners?
Probably. The images Retina produces for planning applications — the CGI showing a new bespoke dwelling situated in a rural setting, the montage of a barn conversion in a Lincolnshire village, the cross-section through a listed theatre — are typically described as ‘supporting documentation’. They’re presented as evidence, not advertising. But are they neutral? They…
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Does Retina use AI when creating CGI?
Kind of. A bit. But maybe not in ways you’d expect. An odd thing for me to discuss maybe, in that Retina’s work is creating virtual or distilled realities from 2-dimensional drawings and presenting them as an artist’s impression, relying on computer generated techniques and software. This raises the question: how does this differ from…
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Involving Retina in the early stages of a project
Contrary to the perception that CGI is a luxury exclusively for large design teams, it offers significant advantages for smaller practices. There is a lot that we can do, working to the smallest of budgets, and involving Retina at an early project stage often results in multiple efficiencies. Lots of projects we have been involved…