Category: Uncategorised
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Are visuals produced for Planning submissions a form of marketing, but with better manners?
Probably. The images Retina produces for planning applications — the CGI showing a new bespoke dwelling situated in a rural setting, the montage of a barn conversion in a Lincolnshire village, the cross-section through a listed theatre — are typically described as ‘supporting documentation’. They’re presented as evidence, not advertising. But are they neutral? They…